Kenya
Fari SMWW Agent Advisor
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Biography
Kenya holds a Bachelor of Science degree in Health and Physical Education from the University of Nevada, Las Vegas, along with a Master’s in Educational Leadership. As a retired high school educator and coach, she has successfully trained and mentored numerous athletes, including her four children, guiding them through life coaching, athletic training, and preparation for their futures.
An avid sports enthusiast, Kenya has completed the Athlete Management course at Sports Management Worldwide and has gained valuable insights by industry leaders Dr. Lynn Lashbrook and Joel Corry. Her expertise encompasses scouting and recruiting talent, navigating agent regulations, securing endorsements and sponsorships, and preparing athletes for drafts.
Kenya is adept at meeting athletes where they are, helping them define their “what’s next” and devising strategic plans to achieve their goals. As a dynamic, results-driven businesswoman and effective communicator, she excels in managing diverse relationships, navigating international affairs, and negotiating contracts—all while advocating for her clients' best interests