Lorelei Bast is a passionate and dedicated advisor and coach when it comes to her clients. She will work for you, her client, to the best of her ability.

Founder and owner of Elite Wellness & Sports Management, Lorelei has dedicated her career to helping others with a holistic health and wellness approach. With almost 20 years of working with the Government of Saskatchewan, Lorelei has a wealth of knowledge when it comes to understanding and working with Acts, Regulations and contracts and client service. As an SMWW Advisor, Lorelei Bast has successfully been mentored by Dr. Lynn Lashbrook and met all the requirements of becoming an SMWW Agent Advisor. In 2023/24 she has completed the Hockey Front Office Certification, and the Athlete Management certification mentored by Joel Corry. This includes agent regulations and player association legalities, contract negotiation, endorsements, sponsorships, ethics, collective bargaining agreements, draft preparation, marketing and recruiting. These courses provide aspiring Sports Agents the skills, strategies, and requirements to represent professional athletes—providing the comprehensive skills necessary to recruit and represent athletes in the NFL, NBA, MLB, NHL, MLS, FIFA, Olympics, extreme sports, women’s sports, and international sports.

In 2023, Lorelei left her office job to solely focus on combining holistic health and wellness with sports. Although Lorelei is a new Agent Advisor, she is prepared to represent you, your family and your sports career and will dedicate her time to attain the knowledge, skills, and experience needed to help you advance as a successful professional athlete. Lorelei believes in building relationships that will last a lifetime. Family is everything! She believes in trust and loyalty, open communication and is willing to discuss those hard conversations in a manner where everyone wins. Lorelei prides herself on her ethics, values and thrives on helping to build a safe environment for all. She will work with you and your family and represent your interests to help you achieve your goals as not only a sports professional, but as a person and what you will do when you decide to end your sports career. Lorelei takes a fully integrated approach to her clients’ wealth, personal life, career, and post-career challenges with the goal to simplify and enhance your life. By serving as your primary contact for everything from financial advisory assistance to addressing your lifestyle needs, she will work closely with the SMWW Team off the ice, so you can focus on your career on the ice. She will work with you to create a long term plan that is personal to your needs and goals. Afterall, you are the client and the most important person in the room!