Sophie Claire McIlwain is an ACA, ECB and SACA accredited cricket agent. She holds an MBA in Sports Management and a Master's of Professional Writing as well as International certifications in sports business, high-performance analytics, and marketing. Sophie is also a proud alumna of SMWW. Inspired by her 15-year career in fashion operations and events, Sophie brings a flair for social media and brand identity to her sports management work. Sophie has a holistic approach to sports advocacy. She assists athletes to create authentic public profiles via social media and interviews across various platforms. Social media is an excellent way for an athlete to control their own future and Sophie shares her marketing insights with all her clients. Innovation and creativity are at the heart of her work, and she ensures that she constantly learning and educating herself within the ever-evolving cricketing landscape. An agent’s job is to assist an athlete in every way possible and Sophie works ethically towards each athlete’s personal goals. Cricket is an international sport, and Sophie works with worldwide franchises and builds commercial partnerships for her clients. All athletes deserve a qualified and passionate agent. Sophie’s studies in sports law and specialized negotiation coincide with her desire to achieve an optimal and fair outcome every time for everyone. Sophie is a qualified cricket umpire and member of NSWCUSA. She is currently studying Hindi and working with her India-based staff to ensure that she has a strong and informed cricket network. Her clients include both women and men from international teams including the West Indies, Scotland, Pakistan, and the UAE. Sophie is involved in several exciting Metaverse projects for 2022/2023. She is a part of a team creating a Blockchain cricket game and is licensing NFT content for clients. A sports agent must be innovative and able to predict the future direction of the industry. Sophie works with leaders and changemakers to ensure her clients grab every opportunity. Sophie is excited about the new ways cricketers can monetize their profiles and take advantage of creative commercial developments. While she is based in Sydney, Australia, Sophie works with players and coaches from around the world, from Bangladesh to Nigeria. Some of Sophie’s clients include Sheldon ‘Salute’ Cottrell, Jon Russ Jaggesar, Vasbert Drakes, Karishma Ramharack, Veerasammy Permaul, Rameen Shamim, Chaya Mughal, Imran Khan, and Yannic Cariah.