
SMWW Welcomes Michael Collier as New Hockey Agency Director
April 08, 2025
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PORTLAND, OR – Sports Management Worldwide (SMWW) is proud to announce the appointment of Michael Collier as its Hockey Agency Director. A certified PHPA and DEL agent with more than 25 clients, Collier brings a robust blend of experience, leadership, and passion to this pivotal role.
Michael’s journey into hockey representation was shaped by hands-on mentorship from NHLPA Agent Rick Curran and SMWW’s own Dr. Lynn Lashbrook. A graduate of SMWW’s Hockey GM & Scouting and Hockey Agent courses, Michael turned his education into a powerful launchpad, quickly establishing himself in the competitive world of player representation.
He has represented clients in the QMJHL Drafts and maintains strong relationships throughout professional and amateur hockey circles. A former player himself, Michael represented Team Canada at the ISBHF Ball Hockey World Championships. His personal investment in the game runs deep—as the parent of a former elite amateur, collegiate, and minor pro goaltender, he combines strategic expertise with a deep personal understanding of the player journey, making him a trusted advocate for athletes and their families
In his new role, Michael Collier will guide SMWW’s hockey agent advisors and athletes around the world, offering strategic insights, mentorship, and representation built on trust and dedication. His appointment reflects SMWW’s mission to empower individuals from all backgrounds to break into the sports industry through education, experience, and perseverance.
About Sports Management Worldwide (SMWW)
Sports Management Worldwide is a global leader in sports education and agency services. Through specialized training and real-world mentorship, SMWW prepares individuals to succeed in careers across the sports industry. The SMWW Hockey Agency represents players on an international scale and continues to drive innovation in athlete representation.
For more information, visit SMWW Hockey Agency or SMWW.com.